Business Details
50+ Years
experience
Your Trusted Auto Dealers in Chipping Sodbury for British Sports Cars
Williams Automobiles stands as a premier destination for enthusiasts of British performance automobiles, boasting a remarkable lineup that includes renowned brands like Morgan, Caterham, and Lotus. With a rich history spanning over a century, we are a fourth-generation, family-owned enterprise dedicated to delivering exceptional service to sports car enthusiasts. Our mission is to consistently surpass customer expectations through our extensive inventory of new and pre-owned vehicles, expert servicing, and championship-winning motorsport support.Established in 1911, we combine tradition with modern expertise, operating from our destination dealership in South Gloucestershire. Our commitment to environmental sustainability is reflected in our eco-conscious Cotswold stone showrooms, while our convenient location offers easy access via major motorways. We take pride in our numerous prestigious awards, which underscore our dedication to unparalleled levels of service and customer satisfaction.
Services
Car Sales
Servicing
Finance
Insurance
Vehicle Hire
Motorsport Prep
Parts Shop
IVA Check
Track Day Prep
Wheel Alignment
Details
- Year established: 1911
Highlights and features
- We have over a century of experience in the automotive industry.
- Award-winning service recognized for excellence in customer satisfaction.
- Sustainable practices with eco-friendly showrooms and operations.
- Convenient access via M4 and M5 motorways with rural surroundings.
- Extensive stock of new and pre-owned Morgan, Caterham, Lotus & Norton vehicles.
Associations and certifications
- Financial Conduct Authority
Services
Car Sales
We offer comprehensive car sales services for new and pre-owned Morgan, Caterham, Lotus, and Norton vehicles. Our extensive inventory includes performance upgrades and bespoke options. Customers can explore vehicles online, book test drives, and receive expert guidance from our specialist sales team.
Servicing
Our servicing department provides expert maintenance for Lotus, Morgan, Caterham, and Norton vehicles. Services include oil changes, timing belt replacements, brake system checks, and annual inspections using manufacturer-approved tools and genuine parts to ensure optimal vehicle performance.
Motorsport Prep
We offer specialized motorsport preparation services including track day setup, performance upgrades, and race car modifications. Our championship-winning team prepares vehicles for Caterham, Morgan, and historic racing competitions with bespoke engineering solutions.
Vehicle Hire
Our vehicle hire service provides access to Morgan and Caterham models for special occasions or track experiences. We offer flexible hire periods with fully maintained vehicles, including insurance and support packages for both novice and experienced drivers.
Parts Shop
The Williams Online Parts Shop supplies genuine Morgan, Caterham, Lotus, and Norton components. We offer original equipment manufacturer parts, performance upgrades, and merchandise with expert advice to ensure correct part selection and installation support.
People
Henry Williams
Managing Director
Fourth-generation family member leading Williams Automobiles, Henry combines traditional values with modern automotive expertise. With decades of motorsport experience, he oversees all operations while maintaining personal involvement in racing projects and customer relationships.
Questions
What services does Williams Automobiles offer?
We offer car sales, servicing, finance options, insurance, vehicle hire, motorsport preparation, parts supply, IVA checks, track day preparation, and wheel alignment services.
How long has Williams Automobiles been in business?
We've been serving customers since 1911, making us a fourth-generation family-owned business with over 110 years of automotive expertise.
Where is Williams Automobiles located?
Our dealership is located in South Gloucestershire at Totteroak Courtyard, Horton, Chipping Sodbury, BS37 6QG, with convenient access to M4 and M5 motorways.
Do you offer financing options for vehicle purchases?
Yes, we offer finance options through carefully selected credit providers, with finance subject to status and available for both new and used vehicles.
What brands do you specialize in?
We specialize in Morgan, Caterham, Lotus, and Norton vehicles, offering sales, servicing, and motorsport support for these iconic British automotive brands.
Are your showrooms environmentally friendly?
Yes, our Cotswold stone showrooms are designed with sustainability in mind, minimizing ecological footprint while maintaining traditional architectural aesthetics.
Reviews (6)
Robert Laws
Apr 08, 2022
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Well done Williams Automobiles and special thanks to Tony for arranging to collect my Roadster after an Easter weekend phone call and sorting the problem straight after the Bank Holiday weekend. Much appreciated and the reason they deserve Dealer Awards.
Geoff Lewis
Nov 30, 2021
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Beautiful cars and lovely people in a picturesque location. Very accommodating and a great service - thank you
Thomas Grenfell
Oct 07, 2021
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What an amazing company! Put the customers first, so informative and helpful from the moment I requested more information on a vehicle! Nothing was too much trouble at all, answered all my questions and everything was perfect! Such a professional company and an amazing range of vehicles! Arrived with my vehicle waiting under a cloth, sorted all paperwork out which took no time at all! Then the big reveal which was an amazing feeling! George and Charles went the extra mile and make the process of purchasing and viewing a vehicle so easy and enjoyable! Will definitely use them again in the future and will be recommending them all my family and friends! Thankyou George and Charles again for all your help! See you soon!
Thomas Matten
Oct 01, 2021
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Outstanding service, Wonderful people, Lovely location, Proper cars. Would recommend without hesitation. There is a reason these guys have been in business for over a Century!
Andrew Taylor
Sep 18, 2021
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Absolutely fantastic place. Louis Ruff was very welcoming, informative and knowledgeable about the product range Not 'sales pushy' in any way, I will be returning and hopefully my neighbour will be purchasing a Morgan in the not too distant future. Thank you once again Louis for your professional hospitality.
Rob Collier
Jun 12, 2021
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Great parts department and service. I purchased some bonnet stays for my Morgan that were unobtainable elsewhere. Amazed to get the parts next day after waiting months elsewhere. I wouldn't hesitate to recommend for parts and accessories and will be calling in when I'm next in Bristol.
