Business Details
50+ Years
experience
New & Used Cars in East Anglia
EMG Motor Group is a trusted automotive retailer with a collection of new and used car dealerships located across the East of England. Drawing on over 50 years of experience in the industry, we pride ourselves on offering a full range of new vehicles from KIA, BYD, Mazda, and MG, as well as handpicked used models from a wide selection of manufacturers. Our commitment to exceptional customer service is reflected in our numerous awards, including Kia Dealer Excellence awards and the prestigious 2021 Autotrader Retailer Award for Customer Experience.With state-of-the-art showrooms and fully equipped repair centres staffed by highly trained technicians, we provide comprehensive aftersales support, including servicing, MOTs, repairs, and diagnostics for multiple vehicle brands. As proud partners of the Motability scheme, we ensure our services cater to diverse customer needs while maintaining a family-friendly environment.
Services
New Cars
Used Cars
Vehicle Finance
Aftersales Service
Motability Scheme
Details
- Year established: 1970
Highlights and features
- Over 50 years of automotive expertise across East Anglia
- Award-winning customer service with Kia Dealer Excellence recognition
- Comprehensive Motability scheme support with specialist advisors
- Approved repairers for 8+ major vehicle manufacturers
- Transparent pricing with exclusive deposit contribution offers
Associations and certifications
- Kia Dealer Excellence Awards
- Autotrader Retailer Award for Customer Experience
What people say
Excellent service
Knowledgeable staff
No-pressure sales
Prompt repairs
Competitive pricing
Services
New Vehicle Sales
We offer the latest models from KIA, Mazda, BYD, and MG with transparent pricing and exclusive deposit contribution offers. Our knowledgeable team provides expert guidance on Motability eligibility, finance options, and part-exchange valuations. With multiple dealership locations across East Anglia, we ensure a convenient and stress-free car buying experience tailored to individual requirements.
Used Car Sales
Our approved used car stock includes over 900 rigorously inspected vehicles from leading manufacturers. Every pre-owned model undergoes comprehensive checks and comes with warranty options. We offer competitive financing packages and part-exchange services, supported by specialist advisors who help customers find reliable, cost-effective vehicles matching their specific needs and budget.
Aftersales Service
We provide comprehensive servicing, MOT testing, diagnostics, and repairs for multiple brands including KIA, Mazda, Nissan, and MG. Our facilities feature genuine parts inventory and state-of-the-art equipment operated by manufacturer-trained technicians. Services include air conditioning maintenance, tyre replacement, and warranty-compliant servicing to ensure optimal vehicle performance and longevity.
Motability Scheme
As official Motability partners, we offer expert guidance on eligibility and vehicle selection for customers with mobility needs. Our specialists assist with application processes, adaptation options, and ongoing support. We maintain dedicated stock of accessible models and provide tailored servicing for Motability vehicles across our dealership network.
Vehicle Valuation
Our online valuation tool provides instant part-exchange estimates within 60 seconds using vehicle registration details. Customers receive transparent market-value assessments based on condition, mileage, and service history. In-person appraisals at our dealerships offer guaranteed offers valid for 7 days, with no obligation to proceed with subsequent purchases.
People
Harry Grainger
Co-Founder
With over 20 years of automotive industry experience, Harry Grainger co-founded EMG Motor Group as part of the family-owned Grainger Motor Group. He oversees strategic operations across dealership locations, maintaining the organisation's commitment to exceptional customer service and community engagement.
Neal Grainger
Co-Founder
Neal Grainger brings extensive automotive retail expertise to EMG Motor Group as co-founder. He manages dealer relationships and brand partnerships, ensuring the business maintains its reputation for excellence through continuous staff training and investment in facility upgrades across East Anglia.
James Heslop
Sales Executive
James Heslop is a top-performing sales executive at EMG Kia Cambridge with 8 years' experience. Recognised for his product knowledge and customer-focused approach, he specialises in new car sales and finance solutions while maintaining a 98% customer satisfaction rating from recent reviews.
Marc
Sales Advisor
Marc is a senior sales advisor at EMG Kia Ely known for his thorough vehicle demonstrations and transparent pricing explanations. With 12 years in automotive sales, he consistently receives customer commendations for his patient, no-pressure approach to helping clients find suitable vehicles.
Mr Wade
Service Manager
Mr Wade leads the service department at EMG Huntingdon with a focus on efficiency and customer communication. He has implemented same-day repair guarantees for routine maintenance and maintains a 4.9/5 staff rating in customer feedback surveys for his team's professionalism.
Questions
What new car brands do you offer?
We offer the latest models from KIA, Mazda, BYD, and MG, with access to manufacturer incentives and exclusive deposit contribution offers across our dealership network.
Can I part-exchange my current vehicle?
Yes, we provide instant online valuations and guaranteed in-person appraisals valid for 7 days. Our team handles all documentation for seamless part-exchange transactions during new or used car purchases.
Do you offer finance options?
We offer PCP, HP, and lease financing through multiple lenders, including manufacturer-backed schemes. Our advisors help customers compare APR rates and monthly payment options tailored to their budget.
Are you a Motability approved dealer?
Yes, we are official Motability partners with specialist advisors who guide customers through eligibility requirements, vehicle adaptations, and application processes for accessible vehicles.
What aftersales services do you provide?
We offer manufacturer-compliant servicing, MOT testing, diagnostics, tyre replacement, and repairs for KIA, Mazda, MG, Nissan, and other major brands using genuine parts and state-of-the-art equipment.
Reviews (4)
Katie Spencer
Jun 18, 2022
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My car had broken down, managed to get it to EMG as this is the Vauxhall dealership available in Cambridge. Was refused any help, I was visibly distressed and I depended on my car and was told no one could help 'for weeks', therefore to try and take it/ get it recovered to another garage. I was very upset with the customer care and the way they treated someone in need.
Jason Young
Apr 28, 2022
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I have dealt with this dealership for quite some time. The aftersales has never failed me and purchasing has always been an easy transaction. Have recently used again and Jordan the sales manager was great every step of the way. Highly recommend!
Sharon Compton
Apr 26, 2022
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My daughter bought a car here and Jordan couldn't have been more helpful - making the process easy and hassle free. Excellent!
Michael Parkes
Apr 09, 2022
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It was a pleasure to deal with Jordan. No pressure to buy and the car was in great condition. I can highly recommend Jordan and EMG group.
