Business Details
50+ Years
experience
Your Trusted Car Dealer in East Anglia
Desira Group, established in 1972, is a family-owned motor group with a legacy of excellence in the automotive industry. Our journey began with a single garage in Norfolk and has grown into one of East Anglia's largest privately owned dealer groups, operating 10 dealerships across Norfolk and Suffolk. With over 200 staff members, we specialise in new and used car sales, servicing, MOTs, and parts supply, offering comprehensive solutions for all makes and models. Our commitment to exceptional service and value for money has been the cornerstone of our success, serving both loyal and new customers with integrity and professionalism. We pride ourselves on combining cutting-edge technology with traditional values, ensuring every customer receives a tailored experience that meets their motoring needs. Our team of highly trained technicians and advisors deliver manufacturer servicing, warranty repairs, and next-day parts delivery, supported by a 1 million stock inventory.As an authorised and regulated business by the Financial Conduct Authority, we maintain the highest standards of financial transparency and customer trust. Our online platforms enable seamless vehicle purchases with home delivery or click-and-collect options, alongside flexible service plans and financing solutions. Sustainability is integral to our operations, with initiatives to reduce paper usage and promote recycling across all locations. Recognised for our expertise in brands such as Nissan, Suzuki, OMODA, and JAECOO, we continue to innovate while staying true to our founding principles of quality, reliability, and customer satisfaction.
Services
New Car Sales
Used Car Sales
Servicing
MOT Testing
Parts Supply
Vehicle Repairs
Warranty Repairs
Online Car Reservations
Service Plans
Accident Repair
Details
- Year established: 1972
Highlights and features
- Family business trusted for over 50 years
- Over 500 Desira-Approved used vehicles available
- Manufacturer servicing and warranty repairs
- Next-day delivery on parts stock worth 1 million
- Online car buying with home delivery or click-and-collect
Associations and certifications
- Financial Conduct Authority
What people say
First class service
Very helpful staff
Services
New Car Sales
Desira Group offers an extensive range of new vehicles from Nissan, Suzuki, OMODA, JAECOO, and LEVC. Each purchase includes manufacturer warranties, competitive finance packages, and part-exchange options. Our dealerships provide expert guidance to help customers find their ideal vehicle while ensuring transparent pricing and exceptional after-sales support for long-term satisfaction.
Used Car Sales
With over 500 Desira-Approved used cars and vans available, we guarantee quality pre-owned vehicles that undergo rigorous multi-point inspections. All used purchases include a 3-month warranty, 6-month roadside assistance, and flexible finance options. Our online platform enables customers to reserve vehicles for home delivery or in-store collection with a fully refundable 199 fee.
Servicing
We provide manufacturer servicing, MOT testing, and warranty repairs for all makes and models across our network. Our trained technicians use genuine parts and advanced diagnostic tools to maintain vehicle performance. Service plans allow cost spreading over monthly instalments, covering parts and labour while offering additional benefits like discounted repairs and free health checks.
Parts Supply
Desira maintains over 1 million worth of car parts and accessories in stock, ensuring rapid availability for repairs and maintenance. Our inventory covers Nissan, Suzuki, Fiat, Citroen, and other major brands, with next-day delivery options available. Customers benefit from competitive pricing, expert advice, and genuine component guarantees for optimal vehicle reliability.
Accident Repair
As approved partners of Brandon Accident Repair Centre, we offer comprehensive bodywork repairs for all car and light commercial vehicle makes. Our services include insurance claim assistance, genuine parts replacement, and quality assurance through BSI Kitemark standards. Customers retain the legal right to choose our repair services regardless of insurer recommendations.
People
John Desira
Chairman
Founded Desira in 1972 after starting as an apprentice technician in London. Transformed a single Norfolk garage into East Anglia's leading motor group while maintaining family values and customer-centric principles across 50 years of continuous growth.
Stuart Stone
Managing Director
Appointed in 2008 with over 30 years' automotive experience, including 11 years as group general manager for a major motor group. Oversees strategic direction and operational excellence across all Desira dealerships and service centres.
Michelle Gant
Director
Joined in 1992 as Fleet Sales Assistant, progressed to Marketing Director before assuming general operations oversight. Brings extensive industry knowledge and leadership experience to Desira's executive team.
Daren Game
Group Head of Sales
Leads sales operations across all franchises, combining automotive expertise with customer service excellence to drive Desira's market presence in new and used vehicle sectors.
Richard Ferrier
Group Service Manager
Manages service department standards and technician training, ensuring consistent delivery of manufacturer servicing and repair quality across Desira's multi-location network.
Questions
How can I buy a car online through Desira?
Browse our online inventory, reserve your chosen vehicle with a £199 refundable fee, and select home delivery or click-and-collect options at your nearest dealership.
What servicing options are available?
We offer manufacturer servicing, MOT testing, and service plans with monthly payments covering parts and labour, plus benefits like free health checks and discounted repairs.
Do you provide financing options for vehicle purchases?
Yes, we offer competitive finance packages including part-exchange options and are authorised by the Financial Conduct Authority to ensure transparent lending practices.
What areas do you serve?
We operate across Norfolk, Suffolk, and East Anglia with 10 dealerships in Norwich, Diss, Great Yarmouth, Lowestoft, Bury St Edmunds, and Kings Lynn.
Can I get accident repairs through Desira?
Yes, we partner with Brandon Accident Repair Centre to provide quality bodywork repairs using genuine parts, with assistance navigating insurance claims while protecting your consumer rights.
What parts and accessories are available?
We stock over £1 million worth of car parts and accessories with next-day delivery, covering major brands like Nissan, Suzuki, Fiat, and Citroen for all repair needs.
Videos
Reviews (6)
Andrew Smith
Jun 19, 2022
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Well organised but not cheap! Carried out servicing and MOT with a short video of your cars condition at the end. pleasant customer service but customer waiting area could be much better.
Sam Colchester
Jan 13, 2022
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Came to look at 2 vehicles on there forecourt we were greeted relatively well so we had a closer look at both vehicles one vehicle was missing service history and no real reason was given the other vehicle we noticed a damaged door seal which would need replacing when pointed out we got the answer of 'thats not something we would be interested in fixing' this car is 6000 pounds and you wont repair a door seal absolutely disgusting.
We were also informed car prices were non negotiable which is bizarre when they are so unfairly priced. Once we were done looking we decided to go elsewhere the guy who met us on the forecourt despite being friendly at first was clearly uninterested and fed up which is odd because they never used to be 3 years ago so i dont know whats gone horribly wrong with this desira branch but i would stay clear! Bury st edmunds branch disputed what the diss salesman had said to us and sounded shocked so hopefully its just diss that is the issue here.
We were also informed car prices were non negotiable which is bizarre when they are so unfairly priced. Once we were done looking we decided to go elsewhere the guy who met us on the forecourt despite being friendly at first was clearly uninterested and fed up which is odd because they never used to be 3 years ago so i dont know whats gone horribly wrong with this desira branch but i would stay clear! Bury st edmunds branch disputed what the diss salesman had said to us and sounded shocked so hopefully its just diss that is the issue here.
Andrew Felgate
Dec 17, 2021
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Service and MOT carried out on my C3 Aircross. Friendly staff, competitive prices and car washed & hoovered which is a great touch. Will definitely use Desira again for servicing.
Mark Freeman
Dec 14, 2021
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Fake information sold a new car that was actually two years old but on new registration so was as new!
Sue Carroll
Nov 17, 2021
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Excellent service! The part I ordered for my car is high quality and exactly what I needed. Next day delivery was a bonus. Highly recommended.
Iain Bain
Nov 14, 2021
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Absolutely excellent customer service from Thomas Pearce. He went above and beyond to help me. A truly satisfied customer and would always recommend.
