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Business Details
50+ Years
experience
Your Trusted BMW Dealer in Northampton
Wollaston BMW is a privately owned business established in the 1950s, representing the BMW Group since 1973. We specialise in new and approved used BMW sales, servicing, genuine parts, and bodyshop repairs, serving Northamptonshire with professional expertise. Our team combines decades of experience with a commitment to customer satisfaction, ensuring every interaction reflects BMW's standards of quality and innovation.

We offer tailored finance options, 0% financing on servicing, and exclusive benefits like seasonal inspections and MOT protection. With a relocation to a temporary site in 2025, we continue to prioritise convenience through online services, flexible appointments, and a dedicated workforce.
Services
New Car Sales Used Car Sales Servicing MOT Testing Bodyshop Repairs Genuine Parts Supply Fleet Services Electric Vehicle Sales Finance Options Vehicle Health Checks
Details
  • Year established: 1950
Highlights and features
  • We have over 70 years of experience serving BMW customers in Northamptonshire.
  • Our team uses only BMW Genuine Parts and advanced diagnostic tools.
  • We offer exclusive benefits like 0% financing on servicing and seasonal inspections.
  • Our sales and service teams provide tailored advice for new, used, and electric vehicles.
  • We maintain a 5.0-star rating for sales and 4.5-star rating for service based on customer feedback.
What people say
Professional staff Timely service Excellent communication Expert advice Clean facilities
Services
New Car Sales
Wollaston BMW offers the complete range of new BMW models, from the 1 Series to the iX electric SUV. Our sales team provides expert guidance on specifications, finance packages, and electric vehicle incentives. Customers benefit from exclusive offers like 750 BMW contributions and complimentary servicing, with transparent pricing and a 5-star sales rating from recent buyers.
Servicing
Our BMW-trained technicians use genuine parts and diagnostic equipment for all servicing needs. We offer BMW Service Inclusive plans, 0% finance on repairs, and seasonal inspections at 39.99. Proactive Care identifies issues early, while Fast Lane Servicing minimises downtime, with courtesy cars available for convenience.
Bodyshop Repairs
The bodyshop provides accident repairs using BMW-certified methods and genuine parts. Services include paint matching, structural repairs, and cosmetic restoration. Technicians follow strict quality protocols to maintain vehicle integrity, with insurance-approved processes and transparent communication throughout the repair journey.
Electric Vehicle Sales
We specialise in BMW's electric and plug-in hybrid models, offering test drives and tailored advice. Our quiz helps customers choose between electric, hybrid, or combustion engines based on driving habits. We explain benefits like congestion charge exemptions, home charging solutions, and business fleet incentives for electric adoption.
Finance Options
We provide competitive BMW Financial Services including Personal Contract Purchase, leasing, and 0% APR plans. Customers can calculate monthly payments online, explore Motability schemes, or receive valuations for part-exchange vehicles. Finance managers help businesses reduce benefit-in-kind taxes through plug-in hybrid fleet solutions.
People
Max Cruttwell
Head of Business
Leading Wollaston BMW's operations, Max oversees sales and service strategies while maintaining the dealership's commitment to customer satisfaction since joining the family-owned business.
Sean Bates
Service Manager
Sean manages the service department, ensuring efficient scheduling, quality control of repairs, and implementation of BMW's Proactive Care system to anticipate customer maintenance needs.
Rob Day
New BMW General Sales Manager
Rob leads new car sales operations, specialising in high-end models and electric vehicle consultations while maintaining the dealership's 5-star customer satisfaction rating.
David Orton
New BMW Sales Manager
David focuses on matching customers with suitable BMW models, leveraging his product knowledge to explain technical specifications and finance options for both private and business buyers.
Mark Pindar
Bodyshop Manager
Mark oversees collision repair operations, ensuring technicians follow BMW's exacting standards for structural repairs, paint matching, and quality assurance processes.
Questions
Where is Wollaston BMW BMW located?
We're currently at Riverside Way, Northampton NN1 5NX while our permanent site undergoes redevelopment until autumn 2025.
Do you offer electric vehicle charging advice?
Yes, our specialists explain home charging solutions, public charging networks, and electric vehicle incentives during test drives and consultations.
Can I book a service online?
Yes, use our online booking system for servicing appointments with options to add seasonal inspections, MOT tests, or request 0% finance.
What finance options are available?
We offer BMW Personal Contract Purchase, leasing, 0% APR plans, and Motability schemes with tailored solutions for private and business customers.
How do I check service recall status?
Contact our service team with your vehicle registration or VIN to verify outstanding recalls and schedule necessary repairs.
Reviews (7)
Graham Smith
Apr 02, 2022 Report
I've had the pleasure of dealing with Steve and Stuart on many occasions and have to commend you for your attention to detail. Nothing is ever too much trouble and worth the ride out, just for a decent cup of coffee.
Antonio Saorin
Mar 12, 2022 Report
Top customer service from Dan, can't recommend him enough. Responsive, attentive, honest and clearly ahead of the service received at pretty much any other official BMW (having been in contact with at least other 5 branches). Full of useful advice regardless of winning the business.
Lilly R.
Mar 07, 2022 Report
Excellent service. Even from nearly 150 miles away, the salesman couldn't do enough to help and assist with our queries and decision on the purchase. Having made the trip to collect the car, all the staff were very welcoming and really engaged with our young family, which enabled us to get all the paperwork done. The endless supply of drinks and chocolate also helped! We would really love to have a BMW dealership nearer us with this level of customer service.
Eihab Al-Nakib
Feb 28, 2022 Report
I think most of us are not big fans of cars sales men! I must say my experience with this dealership was absolutely fantastic! Roger helped me through out the part exchange and they went beyond to ensure I am happy with my purchase. I also used the workshop service to paint the car wheels and I am very happy with the result! I would use their services again when I am in the market.
David Lee
Feb 04, 2022 Report
Phoned for a viewing and test drive and was treated with great phone service matched by brilliant service the next day. Daniel Curtis made the process very easy and understanding to purchase and part exchange my car. Couldn't recommend more. More than happy with this service.
Chris Knight
Jan 17, 2022 Report
I recently purchased a new car for my wife where I was looked after by Mark French who I must say did a fantastic job. We looked at the same vehicle from a few dealers but ended up working with Mark because He did a lovely walkaround video of the vehicle which my wife loved, this was something the other dealers didn't do. Mark was super efficient with communication not at all pushy and understood our needs perfectly. Mark also took the time to deliver the vehicle personally which I thought was a nice touch. Thanks again Chris and Rachael
Ben Perry
Jan 15, 2022 Report
I purchased a 320d tourer from Wollaston BMW and from initial contact, right through to picking up the vehicle, I was extremely impressed. Dan was extremely attentive and nothing was too much trouble, even going above and beyond to move vehicles around the forecourt to take pictures which allowed me to compare the different colours side by side. I was kept informed throughout and there was never any pressure to buy which can often be the case in the world of car sales. Dan is an asset to the company and throughout the experience, gave a really professional, friendly and easy going vibe. I would certainly recommend Wollaston BMW and will look to go there again when I come round to replacing my vehicle.