Business Details
42 Years
experience
Your Trusted Ford and KGM Dealers in Pershore
Established in 1984 by Philip Nicholls, P.J. Nicholls has grown from a local Ford dealership into a multi-faceted automotive and retail enterprise serving the Three Counties region. Our family-owned business combines decades of industry expertise with a commitment to community values, operating across five locations in Worcestershire and Gloucestershire. We specialise in new and used vehicle sales for Ford and KGM brands, backed by Motability accreditation and Blackhorse credit brokerage services. Our aftersales division provides comprehensive servicing and warranty repairs for all vehicle makes, featuring EV-ready workshops and HiQ Centres accredited by Goodyear Dunlop.Through strategic diversification, we also operate Gulf fuel stations with SPAR convenience stores, offering competitively priced fuels and locally sourced groceries. With over 35 years of automotive experience, our team of professionals delivers nationwide vehicle delivery, free collection and delivery services, and loan vehicles to maintain customer mobility. Our business philosophy centres on transparent pricing, technical excellence, and active community engagement through local sponsorships and partnerships.
Services
Vehicle Sales
EV Charging Solutions
Vehicle Servicing
Fuel Stations
Convenience Stores
Details
- Year established: 1984
Highlights and features
- Family-owned with 37 years of automotive expertise
- Nationwide vehicle delivery included free of charge
- EV-ready workshops with certified technicians
- Diverse stock of up to 200 vehicles available
- Integrated fuel, retail and automotive services
Associations and certifications
- Ford Motor Company
- KGM Motors
- Motability Scheme
- HiQ Centres
- Goodyear Dunlop
Services
Vehicle Sales
We offer comprehensive vehicle sales for Ford and KGM brands, including new and used cars, vans, pickups, and minibuses. Our inventory maintains up to 200 quality vehicles with nationwide delivery included. Customers benefit from Motability accreditation and Blackhorse credit brokerage services for seamless purchasing experiences.
EV Charging Solutions
Our electric vehicle charging solutions include Ratio EV charger installations for home and business locations. We provide EV-ready workshops with certified technicians, battery warranties up to 10 years, and comprehensive charging infrastructure guidance. Nationwide installation services support both private and commercial EV owners.
Vehicle Servicing
Comprehensive servicing and MOT testing for all vehicle makes using manufacturer-approved parts and diagnostic equipment. Our HiQ Centres feature Goodyear Dunlop-accredited technicians, with free collection/delivery and loan vehicles available. Services cover conventional, hybrid, and electric vehicles across dedicated workshops.
Fuel Stations
Gulf-branded fuel stations offering premium unleaded, diesel, and endurance fuels at competitive prices. Our four locations feature extended operating hours, with additional convenience services including vehicle wash facilities and roadside assistance product availability.
Convenience Stores
On-site SPAR and Nisa convenience stores providing locally sourced groceries, fresh produce, and national brands. Stores offer extended trading hours, Costa Express hot drinks, national lottery tickets, and home delivery options across all dealership locations.
People
Philip Nicholls
Founder
Established P.J. Nicholls in 1984 as a Ford dealership in Pinvin, Pershore. Built the business into a multi-branch automotive group while maintaining family values and community focus.
Tom Nicholls
Managing Director
Co-leads the business with Adam Nicholls, continuing the family legacy. Oversees strategic expansion and maintains operational excellence across all dealership locations and associated services.
Adam Nicholls
Managing Director
Co-leads the business with Tom Nicholls, focusing on customer service and technical operations. Ensures continued innovation in automotive solutions and community engagement initiatives.
Questions
What vehicle brands do you sell?
We are official dealers for Ford and KGM (SsangYong), offering their complete range of new cars, commercial vehicles, and electric models.
Do you offer electric vehicle charging solutions?
Yes, we partner with Ratio EV to provide home and business charging installations, with EV-ready workshops at all locations.
Can I part-exchange my current vehicle?
Yes, we accept part-exchanges toward new or used vehicle purchases, with guaranteed valuations when vehicle details are accurately provided.
What servicing options are available?
We offer manufacturer-approved servicing for all makes, MOT testing, hybrid/EV maintenance, and have HiQ Centres accredited by Goodyear Dunlop.
Do you provide nationwide vehicle delivery?
Yes, we offer free nationwide delivery on all new and used vehicle purchases across the UK.
What convenience services are available at your locations?
Our Gulf fuel stations include SPAR convenience stores with locally sourced groceries, Costa Express hot drinks, and extended opening hours.
Videos
Reviews (7)
Mark Gill
May 28, 2022
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The experience at PJ Nicholls Pershore was fantastic because they were very helpful and polite through the whole experience. Very good service and sure to go there again.
Tom Seymour Kazer
Jan 22, 2022
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Great dealership with the service that only a smaller family owned company can provide. Nothing was to much trouble and very competitive with my part exchange.
Andy Gossett
Dec 24, 2021
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P J Nicholls always provide a friendly and efficient service. Their vehicle health check videos are very helpful and they always ask for your consent prior to starting any additional work. You also have the confidence that you car has been serviced by a Ford specialist.
Kev Jones
Oct 03, 2021
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Excellent service from Rob at P J Nicholls when purchasing my new Ssanyong Musso rhino. latest dealer to be added to the Ssanyong family looking forward to years of trouble free service from my Rhino
Angela Booton
Jul 11, 2021
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Both myself and my son have been customer's for over 10 years and have been looked after very well. Tom is a joy to deal with nothing is to much trouble, very satisfied.
Emma Tolley
May 17, 2021
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Tom is always a delight to deal with, professional & courteous when buying our new van for the business from them.
Clair Gittens
May 14, 2021
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Nothing was too much trouble, they even put our car seat covers on our new car for us! Could not ask for more. Very obliging
