Business Details
50+ Years
experience
Your Trusted Car Dealers in Swansea
Day's Motor Group is a family-run business established in 1926, operating as the largest Welsh-based dealer group within the top fifty nationally. We represent Ford, Peugeot, and IVECO across four locations in South and West Wales, supported by over 600 employees. Our heritage spans 99 years, built on innovation, customer-centric service, and industry recognition, including European Ford Chairperson's awards and Investors in People accreditation.Our expertise extends to new and used vehicle sales, servicing, fleet management, and Motability solutions, delivered by manufacturer-trained professionals committed to transparency and reliability. We prioritise continuous development to ensure customer satisfaction, employee growth, and long-term trust in our services.
Services
New Cars
Used Cars
Servicing
MOTs
Commercial Vehicles
Motability Scheme
Tyre Fitting
Accident Repair
Details
- Year established: 1926
Highlights and features
- We offer 99 years of heritage in automotive excellence.
- Our team includes manufacturer-trained experts for Ford, Peugeot, and IVECO.
- We provide comprehensive services including sales, servicing, and fleet management.
- We are accredited by Motability for accessible vehicle solutions.
- Our customer reviews highlight exceptional service and professionalism.
Associations and certifications
- Ford
- Peugeot
- IVECO
- Motability
- Investors in People
What people say
Outstanding service
Knowledgeable team
Stress-free experience
Highly recommend
Excellent customer service
Services
New Car Sales
Day's Motor Group offers a wide range of new Ford, Peugeot, and IVECO vehicles, tailored to meet personal and commercial needs. Our specialists provide expert guidance to help customers select the ideal vehicle, with financing options and part-exchange services available. With multiple locations across Wales, we ensure a seamless purchasing experience backed by manufacturer warranties and after-sales support.
Used Car Sales
We provide a diverse selection of quality used cars, vans, and commercial vehicles, all inspected to high standards. Customers benefit from competitive pricing, flexible finance deals, and a 99% customer satisfaction guarantee. Our inventory is regularly updated, ensuring access to reliable, cost-effective options for every budget and requirement.
Servicing and Repairs
Our manufacturer-trained technicians deliver servicing and repairs for all makes and models, using genuine parts and advanced diagnostics. Services include MOT preparation, alloy wheel refurbishment, and tyre fitting, with options for 24/7 live chat assistance. We prioritise transparency, offering fixed-price packages and warranties for added peace of mind.
Motability Scheme
Day's supports the Motability Scheme, providing wheelchair-accessible vehicles and adaptations for disabled customers. We offer expert advice on eligibility, vehicle selection, and funding through mobility allowances. Our dedicated team ensures a hassle-free process, with inclusive packages covering insurance, servicing, and maintenance.
Fleet Management
Day's Fleet offers tailored leasing and management solutions for public and private sectors, with over 8,500 vehicles on the road. Services include contract hire, maintenance plans, and fuel-card integration, designed to reduce costs and administrative burdens. Our consultants provide data-driven insights to optimise fleet efficiency and compliance.
People
Graham Day
Chairman
Graham Day has led Day's Motor Group since 1984, continuing the family legacy established by his grandfather in 1926. With a focus on innovation and customer satisfaction, he has expanded the business into one of the UK's top dealer groups, earning industry accolades and fostering a culture of excellence.
Russell Day
CEO & Managing Director
Russell Day, third-generation leader, drives Day's Motor Group's strategic growth, combining decades of automotive expertise with modern business practices. He oversees operations across all brands and locations, ensuring alignment with the company's core values of trust, professionalism, and customer-first service.
Jill Day
Director
Jill Day contributes to Day's leadership with a focus on operational efficiency and employee development. Her involvement ensures the company maintains its family ethos while adapting to industry changes, supporting initiatives that enhance both customer and staff experiences.
Questions
What brands does Day's Motor Group represent?
We represent Ford, Peugeot, and IVECO for new and used vehicles, along with servicing and parts.
Do you offer financing options for vehicle purchases?
Yes, we provide flexible finance deals, including 0% APR offers and part-exchange services.
Can I access Motability Scheme vehicles at Day's?
Yes, we are an approved Motability dealer, offering adapted vehicles and expert support.
What servicing options are available?
We offer manufacturer-approved servicing, MOTs, tyre fitting, and 24/7 live chat assistance.
Are there commercial vehicle solutions?
Yes, Day's Truck and Van Centre provides new and used commercial vehicles, fleet management, and contract hire.
Where are Day's Motor Group locations?
We operate in Swansea, Cardiff, and Haverfordwest across South and West Wales.
Reviews (6)
Enrico Somma
May 20, 2022
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Easy to find, lots of parking space, friendly service Dept staff. Great for servicing your Ford vehicle
Kieran James
Jan 12, 2022
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I recently purchased a car with Lewis from used cars. He was extremely helpful throughout the process and knowledgeable as to what car suited my needs. I would recommend anyone thinking of visiting to seek Lewis out.
Bikash Singh
Oct 01, 2021
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Critical: Professionalism, Quality, Responsiveness, Value Be careful when you buy from this seller. Bought executive car but later found the floor mats has been removed. It was dark and they were rushed close as unable to check properly. Genuine set of mat cost over 200. Sent a message but didn't get response. Didn't expect that very disappointed.
Daneille Mccreadie
Mar 22, 2020
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Stay well away from this place! They respond to a horrific review pretending they are going to resolve any issues (they write a lovely response to your review) when in fact, they completely ignore everything and anything. As long as they take your money they dont care! STAY CLEAR! Better off going to a back street dealer!
Redwood Environmental
Feb 16, 2020
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Service department as always are excellent, friendly with that personal touch most motor groups don't have. thank you
Neil Jenkins
May 28, 2018
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Helpful staff, with a positive attitude that aim to please. Whilst there were a few issues with the motorhome I hired, on return the manager was attentive to my concerns with reassurances that they would attend to the faults and we're proactive in offering me a refund on part of the hire fee.
