Business Details
37 Years
experience
Your Trusted Car Dealership in Hertfordshire & London
Established in 1989, Norton Way Honda has grown from a single dealership to a multi-award-winning automotive group with 10 locations across Hertfordshire and London. Our team of dedicated professionals serves customers through an extensive range of new and used vehicles from leading manufacturers including Honda, Kia, Nissan, Mazda, Peugeot, and Citron. With over 35 years of industry experience, we combine technical expertise with a customer-centric approach, offering comprehensive aftersales services, innovative financing solutions, and cutting-edge electric vehicle technology. Our commitment to excellence is evidenced by our multiple industry accolades, including AutoTrader New Car Retailer of the Year and Great Place To Work certification.We maintain authoritativeness through our partnerships with major automotive brands and our pioneering work in vehicle-to-grid technology. Our trustworthiness is demonstrated through transparent business practices, comprehensive warranties, and a proven track record of customer satisfaction. We continually invest in staff development, sustainable infrastructure, and community initiatives, ensuring we remain at the forefront of automotive retail while maintaining our core values of communication, growth, and inclusivity.
Services
Car Sales
Aftersales Services
MOT Testing
Vehicle Financing
Fleet Solutions
Details
- Year established: 1989
Highlights and features
- We have over 35 years of automotive industry experience
- Award-winning customer service across multiple brands
- Pioneers in electric vehicle and vehicle-to-grid technology
- Certified Great Place To Work with dedicated staff
- Comprehensive 5-year manufacturer warranties included
Associations and certifications
- ISO27001
What people say
Exceptional service
Knowledgeable staff
Award-winning standards
Great value
Excellent facilities
Services
Car Sales
We offer comprehensive car sales services across our 10 dealership locations. Our inventory includes new and used vehicles from Honda, Kia, Nissan, Mazda, Peugeot, and Citron. Customers benefit from competitive pricing, manufacturer warranties, and expert guidance from our sales teams. With over 900 vehicles available, we provide tailored solutions for both private buyers and business fleets.
Aftersales Services
Our manufacturer-trained technicians provide expert aftersales care at all locations. Services include routine maintenance, MOT testing, tyre replacement, and accident repairs. We use genuine parts and advanced diagnostic equipment to maintain vehicle performance. Customers enjoy flexible booking options and comprehensive service plans designed to protect their investment.
Vehicle Financing
We offer tailored financing solutions through carefully selected lenders. Options include personal contract purchase, contract hire, and business fleet financing. Our experienced finance team provides transparent advice on APR rates, deposit contributions, and tax-efficient schemes. We work with multiple lenders to secure competitive rates while maintaining regulatory compliance.
Fleet Solutions
Our dedicated corporate team specialises in business fleet management. Services include vehicle sourcing, contract negotiation, and fleet maintenance programs. We offer tax-efficient solutions, congestion charge exemptions, and electric vehicle integration strategies. With experience serving corporate clients of all sizes, we provide tailored support including on-site consultations and driver training programs.
Electric Vehicles
We lead the market in electric vehicle adoption with dedicated EV showrooms and charging infrastructure. Our specialists provide expert guidance on battery technology, government incentives, and charging solutions. We offer comprehensive after-sales support including home charger installation and vehicle-to-grid technology, positioning us at the forefront of sustainable automotive innovation.
People
Jason Cranswick
Managing Director
With over two decades in automotive leadership, Jason has driven Norton Way Honda's expansion and innovation. Under his stewardship, the company has won multiple industry awards and achieved Great Place To Work certification. He champions sustainable practices and technological advancement.
Scott Staines
Head of Customer Quality
Scott leads our customer experience initiatives, ensuring service excellence across all touchpoints. He manages quality assurance programs and directly handles customer feedback, maintaining our reputation for exceptional service standards through continuous improvement strategies.
Ben Athow
Head of Marketing
Ben oversees our award-winning marketing strategies and digital innovation. He led the vehicle-to-grid project that earned national recognition, combining sustainability with cutting-edge technology to enhance our market position and customer offerings.
Questions
What brands do you represent?
We represent Honda, Kia, Nissan, Mazda, Peugeot, and Citroën across our 10 dealership locations in Hertfordshire and London.
Do you offer vehicle financing options?
Yes, we provide various financing solutions through carefully selected lenders, including PCP, contract hire, and business fleet financing options.
Are your technicians qualified?
All our technicians are manufacturer-trained and use genuine parts with the latest diagnostic equipment for all maintenance and repair work.
Do you have electric vehicle expertise?
Yes, we're industry leaders in EV technology with dedicated specialists, charging infrastructure, and innovative vehicle-to-grid solutions at selected locations.
What aftersales services do you provide?
We offer MOT testing, routine maintenance, tyre services, accident repairs, and genuine parts replacement across all our dealership locations.
Can I purchase vehicles online?
Yes, our website enables online reservations and secure purchases for both new and used vehicles with home delivery options available.
Videos
Reviews (5)
Davor Kefurt
Jun 06, 2022
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Just purchased a lovely Civic Tourer, had a very good experience with Sayf and manager got me a good deal.
Kathy Small
May 29, 2022
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Excellent service from buying a car to after sale service. Very friendly, knowledgeable and helpful staffs throughout. Nice little in-house cafe for customers who are waiting too. Overall very happy with Honda and that's why we've owned 3 Honda CRVs over the last 13 years.
Graham Ryan
May 16, 2022
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On Tuesday10 May I took my H Jazz into Honda Letchworth because the tyre pressure warning light was on. I was told the left front tyre valve was leaking and I would need a GPS valve costing 198 valve which would have to be ordered with a booking for Friday 13 May. The warning light was still on when I left Honda. On Weds morning the tyre was flat so I took it to the local Quick Fit who fixed it! The warning light had disappeared. On Thursday 8.30 I rang Honda Letchworth to cancel the GPS valve and booking. Value for money? to. inform them that
Michael Currie
May 11, 2022
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Recently travelled down from Edinburgh to purchase a bike and very grateful for Marks' quality of service. Impressive dealership with a nice variety of new and used bikes. Definitely worth popping in if you're nearby. Superb. Thanks again Mark.
Jefferson Abenojar
May 07, 2022
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Great Staff! Excellent service. Ritesh looked after us and answered all of our questions. Very knowledgeable!
