Business Details
Your Trusted BMW Partner in Leicester
Sytner Leicester has established itself as a premier BMW dealership serving Leicester and surrounding areas. With a state-of-the-art showroom on Meridian Business Park, we combine modern facilities with over 20 years of automotive expertise to deliver exceptional customer experiences. Our team of certified professionals specialises in new and approved used BMW sales, comprehensive servicing, and MOT testing, supported by genuine BMW parts and advanced diagnostic equipment. We prioritise transparent communication, offering 0% financing options and fixed-price servicing plans to ensure cost predictability. Our commitment to excellence extends to our after-sales care, with a dedicated service centre operating six days a week and emergency roadside assistance.As part of the Sytner Group, we maintain rigorous quality standards while personalising our approach to meet individual customer needs. Our investment in staff training ensures technical proficiency across all BMW models, from traditional combustion engines to electric vehicles. Customer satisfaction remains our priority, evidenced by our 5.0-star sales rating and 4.5-star service rating from recent client feedback. We continually enhance our offerings through digital innovations like the My BMW App integration and online service booking systems. This combination of expertise, technology, and customer-centric values positions us as a trusted partner for BMW ownership in the Midlands region.
Services
New Car Sales
Approved Used Cars
Servicing
MOT Testing
Parts Supply
Bodyshop Repairs
Vehicle Diagnostics
Tyre Services
Electric Vehicle Support
Warranty Claims
Highlights and features
- We offer 0% financing on servicing and repairs
- Our technicians hold BMW-specific manufacturer certifications
- We provide same-day MOT and service appointments
- Our digital tracking system updates you in real-time
- We guarantee use of BMW Genuine Parts in all repairs
What people say
Exceptional customer service
Knowledgeable sales staff
Efficient service delivery
Transparent pricing
Modern facilities
Services
New Car Sales
Our new car sales team provides access to the complete BMW range with transparent pricing and finance options. We offer personalised walkthroughs of vehicle features and specifications while maintaining a pressure-free environment. Customers benefit from manufacturer incentives including the 750 electric vehicle contribution and complimentary 5-year servicing on selected models. Our digital tools enable online configuration and valuation of part-exchange vehicles.
Approved Used Cars
The approved used programme guarantees vehicles under 3 years old with full service history and BMW warranty coverage. Each car undergoes rigorous inspection against 150+ quality criteria. We offer extended warranties and finance packages tailored to individual requirements while providing vehicle comparison tools and detailed condition reports to aid purchasing decisions.
Servicing
Our service department utilises diagnostic equipment compatible with all BMW models from 1 Series to X7. We offer fixed-price servicing through BMW Service Inclusive packages and interest-free payment plans. The Proactive Care system identifies maintenance needs before they become urgent, with genuine parts guaranteeing optimal performance and residual value preservation.
MOT Testing
Our certified technicians conduct MOT tests to DVSA standards with optional MOT Protect coverage for post-test repairs. The digital tracking system provides real-time updates during inspections, while pre-test vehicle health checks identify potential failure points. We offer complimentary re-tests within 10 days of initial testing for repairs completed at our centre.
Electric Vehicle Support
Specialist advisors guide customers through electric and plug-in hybrid vehicle selection using our interactive quiz. We provide home charging installation advice, public charging network integration, and battery health diagnostics. The My BMW App connects owners to vehicle status monitoring, charging station locations, and exclusive electric driver benefits.
People
Richard Hickling
Managing Director
With over 20 years in automotive retail, Richard leads our team with a focus on customer experience and operational excellence. He oversees strategic direction while maintaining hands-on involvement in client relations.
Benjamin Goslin
New Car Sales Controller
Benjamin manages new vehicle inventory and sales operations, ensuring optimal stock availability across BMW's model range. He coordinates manufacturer incentive programs and dealer training initiatives.
Sam Clark
Used Car Sales Manager
Sam leads the approved used vehicle programme, maintaining quality standards through rigorous inspection processes. He develops pricing strategies and manages part-exchange valuations.
David Froggatt
Aftersales Manager
David oversees service operations, implementing efficiency improvements while maintaining technical certification standards. He manages customer retention programs and service promotions.
Emma Doyle
Service Manager
Emma coordinates daily service operations, ensuring timely job completion and technician productivity. She implements quality control measures and customer feedback systems to enhance service delivery.
Questions
What BMW models are available at Sytner Leicester?
We stock the complete BMW range including 1 Series to X7 models, plus electric vehicles like i4 and iX. Our online inventory shows current stock with configuration options.
Do you offer BMW servicing packages?
Yes, we provide BMW Service Inclusive plans covering maintenance costs for up to 4 years, plus interest-free payment options for servicing and repairs.
Can I get MOT testing at your Leicester branch?
Our certified technicians conduct MOT tests six days a week with optional MOT Protect coverage for post-test repairs at fixed prices.
How do I choose between electric and hybrid BMW models?
Our interactive quiz assesses daily mileage and charging access to recommend suitable electric or plug-in hybrid models based on your specific requirements.
What financing options exist for BMW purchases?
We offer 0% finance deals, personal contract purchase plans, and business leasing options with tailored terms for private and corporate customers.
Do you provide BMW parts and accessories?
Our parts department supplies genuine BMW components with fitment guarantees, supported by expert installation services for performance and styling upgrades.
Reviews (6)
Azat D.
May 08, 2022
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Great service from the outset. Purchased an m140i from them. Car was and still is great. Reason for three stars is communication can be improved in certain areas. I was told that the car has apple car play. After the sale I found out that I had to pay extra to have it activated. It wouldn't have changed my decision to purchase but definitely wasn't great to find out after the fact. Was also promised a follow up call one month after purchase but never received one. Overall I'd say give them a try but triple check the options that are important to you and that you don't need to pay extra.
Pete Robinson
Apr 05, 2022
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I have just taken delivery of my 4th 1 series BMW from Sytner Leicester. This time I have gone for the 128ti. I am thrilled with this new addition and it's performance. As always, the sales representative Kirsty Collins gave me first class service from ordering to delivery, keeping me informed on the manufacturing progress all the way.
Emile Pringle
Mar 15, 2022
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M.O.T was overdue and the service was due! A quick call with a chap by the name of Sam, I was booked in for within the week! Looked after by the ever professional Lisa, i was given a few rounds of toast by another colleague, whose name escapes. Consulted at every stage, video of vehicle being checked, it's why it's worth paying that little extra to let THE REAL PROS at BMW do their thing! It's why as a regular customer and seeing that they are CONSISTENTLY performing to a very high standard, I'm not easily pleased in any situation i might add. I'm more than happy to leave a FIVE***** review of my experiences with this particular Branch. I appreciate you all and again many thanks!
John Sweetland
Feb 19, 2022
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Absolutely superb service and patience. Was having trouble with my bank getting money transferred and Lee was very patient and understanding. They even lent me a car to go and pick up my lad from school and partner from work, waited till I got back to pick up our car as the money was eventually transferred. Fantastic service would recommend Sytner BMW Leicester to anyone looking for a new car or one of the many from Sytner select. Keep up the great work guys.
Martin Poulton
Feb 19, 2022
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I felt the service at the begging was great and as soon as the purchase was agreed we felt the communication was poor, we had recently purchased a BMW from Cinch and found this communication to be a lot slicker, the car itself was in good condition except for a few stone chips on the bonnet that had been touched up with a pen, I was expecting higher standards from a main dealers but this was obviously not to be. I feel you would possibly get a better warranty from a main dealers but this will be come more apparent as times goes on. I just hope they don't let me down when I need them.
Manish Chauhan
Feb 08, 2022
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A pleasure to deal with! I brought a fantastic car last week and did not feel any pressure to purchase. The sales representative Jon Mills had a willingness to compromise with me to reach a fair deal. I would definitely purchase again from this dealer. Thanks.
