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Your Trusted BMW Dealer in Coventry
At Sytner Coventry, we are dedicated to delivering exceptional BMW ownership experiences. With a team of specialists who understand the unique needs of BMW customers, we offer comprehensive services ranging from new and approved used vehicle sales to expert aftersales care. Our commitment to excellence is reflected in our 5.0-star sales rating and 4.0-star service rating, earned through consistent customer satisfaction over the past 90 days. We pride ourselves on combining technical expertise with personalized service, ensuring every customer receives tailored advice and support. Whether you're exploring electric vehicle options, seeking maintenance solutions, or purchasing your next BMW, our knowledgeable team provides clear guidance and transparent communication throughout the process.

Our facility in Coventry offers convenient access to genuine BMW parts, advanced servicing technologies, and flexible financing options. We maintain rigorous quality standards through BMW's Proactive Care system, which identifies maintenance needs before they become urgent. Our customer-centric approach extends to practical benefits like complimentary vehicle checks, seasonal inspections, and a 0% finance option for servicing costs. With extended weekday opening hours and Saturday availability, we strive to accommodate modern lifestyles while maintaining the highest levels of professional service.
Services
New BMW Sales Approved Used Vehicles Vehicle Servicing MOT Testing Genuine Parts Supply
Highlights and features
  • We offer BMW Proactive Care for early maintenance issue detection
  • Our team holds 5.0-star sales and 4.0-star service ratings from recent customers
  • We provide 0% finance options for vehicle servicing and repairs
  • We use only BMW Genuine Parts for all maintenance and repair work
  • Our specialists offer expert guidance on electric and hybrid vehicle transitions
What people say
Exceptional service Knowledgeable staff Efficient processes Professional advisors Complimentary benefits
Services
New BMW Sales
Our new BMW sales service provides access to the complete range of current models with expert guidance from our certified advisors. We offer transparent pricing, comprehensive vehicle demonstrations, and tailored financing solutions. Our sales team receives regular manufacturer training to ensure accurate information about the latest technologies and specifications.
Approved Used Vehicles
Our approved used programme features BMWs that meet strict quality standards with full service history verification. Each vehicle undergoes rigorous inspection and reconditioning before receiving certification. Customers benefit from extended warranty options and competitive financing packages for pre-owned purchases.
Vehicle Servicing
We provide manufacturer-approved servicing using genuine parts and diagnostic equipment calibrated to BMW specifications. Our technicians complete regular factory training to maintain expertise with evolving vehicle technologies. Service packages include flexible scheduling options and complimentary vehicle health checks.
MOT Testing
Our MOT testing service follows DVSA guidelines with certified technicians using calibrated equipment. We offer complimentary re-tests for failed items and provide detailed explanations of any required repairs. Customers receive digital inspection reports with photographic evidence of any advisory items.
Genuine Parts Supply
We supply authentic BMW components guaranteed to meet original equipment specifications. Our parts inventory includes both current and legacy model components with rapid delivery options. Each part purchase includes technical support for correct application and installation guidance.
People
Joe O'Gleby
Head of Business
With extensive automotive industry experience, Joe leads our business operations ensuring exceptional customer service standards. He oversees strategic direction while maintaining hands-on involvement in customer satisfaction initiatives.
Kellie Russell
Head of Aftersales
Kellie manages our aftersales services with over 15 years' experience in premium automotive customer care. She implements quality control measures and staff development programmes to maintain high service standards.
Jas Panesar
Bodyshop Manager
As bodyshop manager, Jas oversees collision repair operations using factory-approved techniques. He coordinates with insurance partners and leads a team certified in advanced repair methodologies for modern vehicle construction materials.
Chris Round
Parts Manager
Chris manages our genuine parts inventory with specialist knowledge of BMW component systems. He ensures rapid parts availability while maintaining accurate technical documentation for correct application guidance.
Gareth Jones
Financial Controller
Gareth oversees financial operations with expertise in automotive business management. He implements financial controls and supports customers with transparent financing options for vehicle purchases and servicing.
Questions
What BMW models are currently available in Coventry?
We have the complete BMW range available including electric, hybrid, and traditional combustion engine models. Our stock updates regularly with new arrivals across all model lines.
Can I service my BMW at Sytner Coventry Coventry without an appointment?
While we recommend booking appointments for guaranteed availability, we accept walk-ins when capacity allows. Our service advisors will assess your needs and schedule work accordingly.
Do you offer BMW electric vehicle charging solutions?
Yes, we provide guidance on home charging installations and have public charging point information. Our technicians are trained in electric vehicle maintenance and battery management systems.
What financing options exist for BMW purchases?
We offer various finance packages including Personal Contract Purchase, Hire Purchase, and Business Contract Hire. Our finance team provides tailored solutions for both private and corporate customers.
How does the BMW Service Inclusive plan work?
This plan covers scheduled servicing for up to four years with flexible payment options. It includes all manufacturer-recommended maintenance using genuine parts and equipment-specific diagnostics.
Can I get a courtesy car during my vehicle service?
We offer courtesy vehicles subject to availability with appropriate insurance coverage. We recommend booking this requirement in advance when scheduling your service appointment.
Reviews (4)
Daniel Evans
May 06, 2022 Report
Received a brilliant personal presentation video from Dan at the dealership, after my initial enquiry. Drove 2.5 hours to view and drove away within 1.5 hours with the car. The car was exactly as described in every way. If you are going to purchase a BMW then make this dealership a must visit. Very good experience, and I'm a very fussy person!
Sk Funk
Mar 14, 2022 Report
Much better experience this time. I had a very good service from Jordan Allen from the start to the pick-up of my new to me car, and what a beauty and perfect little dream car. Bought previously an M240 from another dealer and i won't be going there ever again so i got it part exchanged against the M2C. My next M car will by at the Coventry even if it's 100 miles away. Selection of the beauties in the dealership i snapped.
Sam Deeprose
Mar 05, 2022 Report
Really impressed. I Was treated like a "paying customer". I took my car in; as it was re-called. They rang me first thing (which confirms to me that they'd got the car on the ramp); it was a courtesy call from the technician. The car was done when they said it would be. Plus; they'd valeted it (washed and vacuumed). I was told they would wash it for me which was a bonus anyway; but to be vacuumed too!.

I feel like my BMW and me were treated like Royalty. Excellent customer service ! My car is an 'old' 06 series 1; I feel I was treated like a paying '22' plate customer. Well done you guys n gals. Extremely happy.
Sarah N.
Feb 22, 2022 Report
Dealt directly with Peymon in sales who was great to work with. Reliable, trustworthy and understanding - although my car delivery was delayed he was great about communicating the details. David A. was also incredible and professional to work with. Both truly made me feel like a welcomed customer and they went above and beyond to get me the best deal. Dan was great when it came to collection of the car. Super helpful and friendly, making the car reveal exciting and a great experience! 5/5 wine for all.