Lind Group

Lind Group offers an extensive range of new motorcycles from premium brands including BMW, Ducati, Harley-Davidson, Triumph, and Yamaha. Our knowledgeable sales team provides expert guidance to help customers find their ideal model. Every new motorcycle purchase includes access to manufacturer warranties and aftercare services.

We provide approved-used motorcycles that undergo rigorous inspections to ensure quality and reliability. Our selection includes well-maintained pre-owned models from leading brands, all backed by comprehensive after-sales support and financing options.

Specialist MOT testing for BMW, Harley-Davidson, and Triumph motorcycles conducted by certified technicians. We ensure compliance with safety and environmental standards using genuine parts where required, with convenient booking options available online.

Comprehensive servicing using manufacturer-approved tools and genuine parts to maintain optimal motorcycle performance. Our trained technicians handle routine maintenance and complex repairs across multiple premium motorcycle brands at our UK dealerships.

Expert custom motorcycle builds through our collaboration with Guildford Custom and Stockwell Design. We create bespoke machines tailored to individual preferences, combining technical expertise with creative design for unique riding experiences.

Motorcycle sales expert at Triumph London dealership with extensive brand knowledge and customer service experience.

Specialist in motorcycle apparel at Guildford Harley-Davidson, offering expert guidance on protective gear and riding clothing.

Skilled technician at Lind Motorrad Welwyn Garden City, specialising in BMW motorcycle diagnostics and maintenance procedures.

Book online through our website in under 2 minutes by providing your details and selecting your nearest dealership.

We represent BMW Motorrad, Ducati, Harley-Davidson, Triumph, Yamaha, and Porsche motorcycle brands across our UK dealerships.

Yes, we offer financing through authorised providers with competitive rates for qualified applicants.

Yes, our online store offers extensive parts, clothing, and accessories for all major motorcycle brands.

We have dealerships in Guildford, Newmarket, London, Watford, Romford, and Welwyn Garden City across the UK.

Lind Norwich were an absolute pleasure to deal with from the off, absolutely no pressure sale, Clinton, in particular made the whole process of part exchanging so stress free. Great communication, relaxed feel, and really helpful, I'll definitely be back when I fancy a change of bike, I am so happy with my new machine!, I'm still smiling, thanks again guys!

Thank you very much to the team at Lind, I dealt with Joe and i can't thank him / praise him enough. The bike was keenly priced and exactly as described and well worth the 460 miles round trip. Joe had all the answers when i phoned up to enquire about the bike, i had fantastic communication / emails from the guys ( which was often in the evening after hours they would get back me ) On collection Joe demonstrated all the functions of the bike and did a great handover with genuine product appreciation and knowledge.

To top it all, on a busy Saturday afternoon, the team all helped me load the bike into the van, even the manager mucked in! 460 miles was a long way but to receive genuine customer service like this, it was worth every penny! I hope to deal with you again soon, many thanks Sam

It's always a pleasure dropping by at Lind's Motorrad in Norwich. Can't praise the staff enough, Clinton, Joe and Darren always very attentive and helpful. All the staff are very knowledgeable and supportive. I have purchased several bikes from Lind and each time the pre-sales and after-sales care has been excellent. I just bought a S1000XR and Clinton made the process very smoothly. Great team at Lind. Mind you my partner used to worry every time I went in for a coffee at Lind's in case I came back home with a new bike

Many thanks to Lind Motorrad Norwich for a really great experience! My husband and I recently purchased two BMW R1250 GS's from them and we couldn't be happier! From our very first visit, everyone at Lind Motorrad Norwich made us feel so welcome and valued. Particular thanks is due to Sales Executive, Joe Martin who helped us with our purchases every step of the way and worked so hard to ensure we were happy with everything. Thank you so much Joe, you are the best sales person we have ever dealt with and a true asset to Lind Motorrad. Thanks so much, from Carl and Jo Nelson.

I have been a customer at Lind many years and purchased a number of bikes, My go to person is Clinton Wright he is the main reason I shop there his charm, attention to detail are first rate. I picked up my New XR on the first of this month, having been out of the country most of the year he kept me up to date, When I popped in needing to measure for accessories I was going to fit he was there to facilitate that. the day 1st march I had to remove the screen GPS mount again he was there helping me remove these to allow it to go into my van he helped push it up the ramp and kept it safe while I lashed it with straps, where I had to cut off the cable ties to remove the GPS mount before I left he furnished me with three replacement of the correct colour and size.

Now that's what I call great customer service and beyond! Further if he was not there in the future I may not even be a customer of Lind. Thank you Clinton motorcycles are very special to me as you know you make it even more special at every visit, you are the man!

Just collected my GS from Clinton at Lind, Norwich, what a great guy he is to deal with, nothing is too much trouble, very informative, great to speak to, why can't more sales persons be like him. I'm sure more bikes would be sold. Got to shake hands with the 'boss' Darren as well, must be happy I finally bought a bike! Cheers 'Bros'

Thank you Clinton, for all that you did today in helping with the purchase of my bike. Even having it delivered the same day, not many shops do that. Top Bloke. Great Customer Service. Would really recommend a visit to the Norwich branch as they go out of their way to help.