As an Authorised BMW Dealer, we offer the highest levels of service and expertise whether you are looking to buy a new car or maintain your current car. Our dealership showcases the latest new models, plus a wide choice of BMW Approved Used Cars. With highly trained technicians and friendly, professional service you can rely on us to maintain your BMW, keeping it in peak condition.

Contact Details

  City Bolton
  Postcode BL3 2NB
  Address 1 Vincent Way
  Phone Number 012 0490 0900

  • I would recommend this business

We've bought two cars (both used) here now. After our experience with the first car we immediately decided to return for the second because the service was so good. Highly recommended.

Value for money
Service & support
Overall ratingExcellent

Customer Testimonials

Amazing customer service! Treated like royalty. Went with my wheelchair bound mother and the salesman pushed her round without even being asked. Enjoyed refreshments and an extremely relaxed atmosphere. Couldn't recommend them enough.

Amazing experience picking our new car up today. Customer service was above & beyond anything we have experienced anywhere. Thank you to Ashley who made us feel so welcome & explained everything to us & had the patience of a saint!! Thank you BMW you have made us both very, very happy.

We recently purchased a used car from this dealership and the service we received from the start to the finish could not have been any better. Special thanks to Mo who guided us through all the necessary paperwork and explained everything about the car. We cannot praise this dealership highly enough.

This show room is one of the Best. Staff very professional and very friendly can’t do enough for you . This is all staff from reception to the sales directors. Beverages and snacks were offered. After being asked can they be of assistance if you are not ready they Leave you to browse until you approach them with your questions. Test drive wasn’t a problem. I was so impressed with this show room I would definitely recommend them and will certainly go back when we are ready for a new car. We dealt with a mr Stephen Galloway he was a true gentleman very knowledgeable and professional and so nice to speak and deal with...

Social Activity

Did you know that our new flagship retail centre in @TraffordCity will feature over 70 #BMW's on three floors? Keep
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With captivating design and heart-thumping power, the BMW 4 Series was recently named Convertible of the Year at th
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@John_Connor83 @BMW_UK Hi John, we're extremely sorry to hear that you feel this way. Please could you DM us with m
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Two wheels rather than four as Williams welcome charity bike ride. Heidi's challenge, a coast-to-coast charity bike challenge, chose Williams BMW Liverpool to be the starting point for a three-day ride from the city centre to Bridlington in support of
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BMW APPROVED USED - Find your dream car today. From the sporty X1 to this luxurious 8 Series 840d xDrive Coupe, there's something for everyone in the range. Click here and choose your next BMW with Williams >
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BAHRAMI IS BACK! Mansour Bahrami, one of the greatest entertainers in world sport, is set to return for the Williams BMW Liverpool International Tennis Tournament in June. Click below to find out more.
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M SPORT SHADOW EDITION FROM ONLY £299 PER MONTH. Includes 18" M alloy wheels, darkened LED headlights, black kidney grille and accentuated front apron with side skirts. Contact us today to find out more >
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From Our Website

BMW Value Service is now available on a variety of BMW models three years and older. As always, all work is carried out to the highest standards, with the only difference to you being the price. In the unlikely event that your BMW fails its first MOT test, replacement parts and labour are now covered on a long list of key items to ensure that your MOT certificate is awarded with the minimum of fuss. Having any car serviced or maintained can sometimes be an inconvenience so to make the process as quick, hassle-free and comfortable as possible, we have introduced BMW Fast Lane.