The Williams Group is the leading retailer of prestige vehicles in the North West. We love the cars we sell just as much as our customers love driving them. Our enthusiasm and knowledge makes for a better quality of service. When you want the attentive and hands-on approach of a small family run business with the far-reaching vision and drive of a large dealer group, Williams delivers time and time again. We strive for nothing less than 100%. We know what our customers expect and we strive to be 'right first time, on time, every time'.

Contact Details

  City Manchester
  Postcode M13 9WS
  Address 45 Upper Brook St
  Phone Number 016 1907 5100

  • I would recommend this business

Did an amazing deal on my new BMW M5 that I’ve treat myself to after my divorce! Will be back in soon for some upgrades

Value for money
Service & support
Overall ratingExcellent

Customer Testimonials

Have bought my last 3 cars from this dealership they look after you and your car, always go that extra mile to make sure that car is perfect. Great customer service.

Excellent customer service, borrowed a brolly from them, the weather was bad, but the car service, was value for money. Collected the vehicle after service, valeted looking pristine!

Hi I had a safety EGR recall with Williams Bmw Manchester. I took my F10 520d Bmw on 1th of February for safety recall to them, than i got a G20 320d Bmw courtesy car, i had this car over the weekend, then monday my car was ready serviced . Im very impressed with service level , Brandon was very freanly and halpful. Thank you for everithing

Excellent. people. service you receive.fantastic cars. Would not go elsewhere.

Didnt find the salesmen very friendly poor for a highend dealership.hosts on the desk lovely and very are amazing all round

First BMW I've owned so first time I've used their service dept,absolutely spot on from the initial booking with Lee talked me thro it and arranged a taxi service for me 2 weeks before the appt,dealt with a different service advisor who's name escapes me but equally helpful and answered all my questions but the icing on the cake a 2 min video sent by the technician Mike explaining the work carried out and advising on a few issues with the car,altogether really happy with Williams BMW

My X1 was in for it's 36,000 service, and Nisha and the team at Manchester, couldn't have been more helpful and informative. Great service, with no hassle or hiccups.

Social Activity

Save up to 8,800 on the #BMW #M140i #ShadowEdition available for just 28,990. Who needs a holiday when you could
Twitter   Full Post ›
The new #BMW #8Series #Convertible has ARRIVED! Showcased in Dravit Grey, this luxury sports car has a powerful 8-c
Twitter   Full Post ›
Magnificent 7,000 savings this #WilliamsWednesday. #X3 #M40i in #BMW Individual Sunstone Metallic with M Aerodynam
Twitter   Full Post ›
Incredible savings of 12,500 this #WilliamsWednesday! #BMW #M4 CS Coup in San Marino Blue with extended Merino le
Twitter   Full Post ›
The new #BMW #1Series promises to be one of the most dynamic and fun in its class. Read more of @AutoExpress t
Twitter   Full Post ›
WILLIAMS BMW EASTER EGG HUNT William has started his search early before his car melts in the Bank Holiday sunshine! Where do you think they could be? Stay tuned to see if he finds them before Sunday...
Facebook   Full Post ›
JUST ANNOUNCED - The Williams Approved Used BMW Event With savings up to £18,000, two years free servicing and just 5.9% APR on selected vehicles, this is not to be missed! See things in a different light Ts&Cs Apply.
Facebook   Full Post ›
Feel Good Friday with Williams this Bank Holiday. Save an incredible £12,000 on the BMW X4 xDrive20d M Sport X Auto available for just £43,490. What are you waiting for? View all our Approved Used Event offers here >
Facebook   Full Post ›