Solent Nissan - Portsmouth

Solent Motoring Group was established in 1993 after a management buy out of the Citroen franchise in Portsmouth. It quickly established a dominant presence in the local market place as a franchisee that was fun to deal with and that liked to deal. Based on the theory that customers do not enjoy buying cars the Managing Director, Mike Miller and co-director Chris Hockey set about to create a successful new model by which his other dealerships would have a template to follow. Obviously we needed to make a profit to remain in business, but we felt no need for the "cloak & dagger" approach adopted by the mainstream Motor Trade for so many years.

Website: www.solentnissan.co.uk

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